Being a part of page one of search engine results page is a huge advantage for websites. But it’s not an easy task to make your website or landing page be seen at the top results of search engines.
Landing on the first page of SERP gives sites a credible reputation which makes searchers visit them more compared to the sites that landed on page 2 and so on. Since “page one” is a coveted spot for marketers, they applied different strategies just to be a part of it and one of those strategies is doing paid search ads. But how do you do a paid search ad?
In this course about being on top of search engine results through paid ads, you will pick up basic knowledge that will help you to kickstart you paid search ad campaign. Let this short course be your guide in your efforts in reaching the page one of search engine page results.
Let’s get you started!
What you will learn :
- Paid Search Ads vs. Organic
- Benefits of Paid Search Ads
- What to consider before doing Paid Search Ads
- Common mistakes done in doing Paid Search Ads
- Challenges in Paid Search Ads
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